孩之寶今日公開了他們的第二季收入及業務報告，對比上次業務急劇倒退，今次全靠變形金剛電影2和G.I Joe電影版，令他們的盈利回復。
變形金剛電影2令他們的訂單需求上升三倍。他們認為情況會持續至2010年：
- ShoutFactory所製作的G1影碟的銷量十分理想，首四星期已售出100萬套，他們形容這是卓越的成績。
- 因為變形金剛2 DVD的發售，盈利會繼續增長。
- 因為明年會推出電視廣告，預計盈利增長繼續。
原文：
In financial news, Hasbro has today posted their second quarter earnings and are reporting strong profits on the back of movie tie-in toys, namely Transformers Revenge of the Fallen and GI Joe. Check out the original article here on Yahoo, and a copy of Hasbro's conference call here. The conferance call delivers a very nice three hit combo of ways in which Transformers has helped Hasbro, and will continue to do so into 2010 and beyond:
- Extremely strong sales of ShoutFactory G1 series, 100k units sold in the first four weeks, described as "exceptional".
- Expect continued momentum from a Revenge of the Fallen DVD release this fall
- Expect continued momentum to continue into 2010 from TV support next year
轉自TFW2005
